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Research papers

Rare target groups

Finding samples representing segments of the general population when the rate of strike (percentage of the segment in total population) is inferior to 20%, is becoming a common performance asked from the practitioner by client marketing companies....

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Alain Zwilling
May 1, 1981
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Citation

Zwilling, A. (1981a, May 01). Rare target groups. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/rare-target-groups


Research papers

Observation and pseudo-experimentation

The present paper attempts to illustrate one of the ways data collection may move along: making use of observation and quasi-experimental procedures. This way means improving the approach, by collecting data in strictly defined conditions of the...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Author: Alain Zwilling
November 1, 1977
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Citation

Zwilling, A. (1977a, November 01). Observation and pseudo-experimentation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/observation-and-pseudo-experimentation


Research papers

Market studies: How to have good return of money (French)

The following expose deals with the process of communicating results of commercial research, and more especially results concerning ad hoc studies. Here are considered only studies which are a momentary collaboration between the research buyer and...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Leo Goldstein, Alain Zwilling
August 1, 1975
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Citation

Goldstein and Zwilling (1975a, August 01). Market studies: How to have good return of money (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-studies-how-to-have-good-return-of-money-french-


Research papers

Market studies: How to have good return of money

The following expose deals with the process of communicating results of commercial research, and more especially results concerning ad hoc studies. Here are considered only studies which are a momentary collaboration between the research buyer and...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Alain Zwilling, Leo Goldstein
August 1, 1975
×

Citation

Zwilling and Goldstein (1975a, August 01). Market studies: How to have good return of money. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-studies-how-to-have-good-return-of-money


Research papers

The challenge of uniqueness versus unity

In this context, the object of the present discussion will be two-fold : - examine practical problems linked with the use of the market segmentation approach, - examine the practical feasibility of this approach in international research. This...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Alain Zwilling
September 1, 1974
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Citation

Zwilling, A. (1974a, September 01). The challenge of uniqueness versus unity. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-challenge-of-uniqueness-versus-unity